Acura is the luxury vehicle division of Japanese automaker Honda. The Acura brand has been used since March 1986 to market Honda’s luxury vehicles. Acura was the first venture by a Japanese automaker into the Luxury Car Market.
The Acura Legend and Acura Integra were the first models introduced to the Foreign Car market. Acura followed up with the revolutionary NSX, a mid-engine vehicle that was designed to be both practical and offer performance usually reserved for more expensive vehicles. Acura introduced the VTEC engine technology. In 1999-2003 Acura introduced the TL, MDX and RSX models, each delivering superior performance combined with practical design. Acura added the RDX, RL and TSX starting in 2004 and ending in 2006. Acuras are renowned for quality and efficiency, and some models are available as Hybrids. Acura has kept innovating, with the introduction of the ZDX, the first car to be built in North America.